Welcome to FLYBOYANT friends,

Here you will meet what I would like to call, dreamers who do.



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Azzi Glasser, FLYBOYANT friend, perfume designer & founder of The Perfumer’s Story by Azzi.

Johnny Depp, describes them as "the perfect essence of a character in scent"

He’s describing Azzi Glasser’s magic formulas, her perfumes.

She works her magic and creates both custom scents and have her own perfume house The Perfumer’s Story by Azzi with limited-edition fragrances.

And it is pure magic because instead of having a x-ray vision she also has a ”x-ray nose”.

When she has a clear picture of her client, a bit like a DNA print, everything from their own elements like hair, skin and fashion style are composed into the fragrance.

It’s like the scent is telling your story.

The perfect gift for he/she who has everything.




* What took you way too long to figure out?

-How to use social media and to be honest I’m still not sure if I have figured it out.


* What’s the best thing that has happened to you this month?

-Winning the Tatler award for my fragrance brand The Perfumer’s Story by Azzi.


* What futuristic thing do you wish your clothing or accessories could do?

-Make me fly like a bird whenever I want.


* If there was an Olympics for everyday activities, what activity would you have a good chance at winning a medal in?

-Being a working single mum.


* What’s your favorite ’90’s jam?

-Bitter Sweet Symphony - The Verve


* What’s the closest thing to real magic?

-Giving birth naturally.


* If you were arrested with no explanation,, what would your friends and family assume you had done?

-That I was a secret Spy.


* What’s the most recent thing you’ve done for the first time?

-Trying out three new perfume ingredients that have never worked together and discovering a new molecule.


* If you could go back in time as an observer, no one could see you, and you couldn’t interact with anything, when would you want to go back to?

-Partying in Studio 54 for the night.

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Emma Ohlson, FLYBOYANT friend & CEO of Reijmyre Glasbruk.

After her background in the fashion industry she brings her expertise and knowledge into something new, handmade glass.

Emma quite recently became CEO of the glass factory Reijmyre, est in 1810.

This multitasker of multitaskers who loves playing cards (she actually always travels with a deck of cards) values craftsmanship and design,

believes that more and more will value handmade glass.

FLYBOYANT couldn’t agree more and with Emma as CEO the future looks crystal clear for Reijmyre




* What took you way too long to figure out?

-That waking up early isn’t so bad...


* What’s the best thing that has happened to you this month?

-Seeing the first prototypes of a new vase series we will be launching in August. Amazing!


* What futuristic thing do you wish your clothing or accessories could do?

-Charge my phone.


* If there was an Olympics for everyday activities, what activity would you have a good chance at winning a medal in?

-Multitasking


* What’s your favorite ’90’s jam?

-Freedom - George Michael

* If you were arrested with no explanation,, what would your friends and family assume you had done?

-Reckless driving


* What’s the most recent thing you’ve done for the first time?

-ITrabant safari. Super corny but a great way to see and experience Berlin.


* Are you afraid of the future of AI?

-A little.

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Kristina Tjäder, FLYBOYANT friend, Founder & Creative Director at House of Dagmar,

named after her grandmother Dagmar, a seamstress, who never focused on the problems but always saw the possibilities.

An ability her granddaughter Kristina clearly has inherited.

Together with her two sisters, Karin & Sofia, this ski-loving, smart cookie creates fashion for the sophisticated & progressive woman.

Her love for architecture and devotion to environmental responsibilities reflects on her design,

a combination that obviously is successful since the three sisters was just honored with an award for outstanding entrepreneurship.




* What took you way too long to figure out?

-I have recently started to figure out that I become much more efficient if I do one thing at a time, not hundred...


* What’s the best thing that has happened to you this month?

-Me and my team at Dagmar just received an enterprise medal from the Royal Patriotic Society.


* What futuristic thing do you wish your clothing or accessories could do?

-I am more into finding new ways to produce fabrics and other materials in a nature friendly way…


* If there was an Olympics for everyday activities, what activity would you have a good chance at winning a medal in?

-Ha, ha I’m really good at reading people so maybe that…


* If you were arrested with no explanation,, what would your friends and family assume you had done?

-They would probably think that I’ve lost my driver’s license since I love to drive very fast…


* What’s the most recent thing you’ve done for the first time?

-I love to try new things and push the borders of my comfort zone,

normally it’s about sports or work but my most recent challenge is to take a step back and notice what’s going on around me.


* What’s the closest thing to real magic?

-The closest thing to real magic that I have experienced is to give birth to my children…



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Jennie Rosén, FLYBOYANT friend & CEO at Swedish Fashion Council.
Jennie is driven by design & technology, focused to reform the fashion system and both develop and benefit the entire industry

As the sharp visionary & innovator that she is, which truly defines great leadership,

we’re all looking forward to how the fashion industry will develop and how she will take it to the next level




* What took you way too long to figure out?

-Get in time -still learning.


* What’s the best thing that has happened to you this month?

-I did a Fashion tech Course at FIT in NYC.


* What futuristic thing do you wish your clothing or accessories could do?

-Go on meetings when I can’t attend.


* What’s something you’re interested in that most people wouldn’t expect?

-I’m very good walking on my hands.


* If there was an Olympics for everyday activities, what activity would you have a good chance at winning a medal in?

-Working.


* If you were arrested with no explanation,, what would your friends and family assume you had done?

-Haha could be anything, probably swinging from a lamp on a saké bar.


* What’s the most recent thing you’ve done for the first time?

-Be a manager for Nordmark/Nordmark pod.


* If you could go back in time as an observer, no one could see you, and you couldn’t interact with anything, when would you want to go back to?

-I would prefer to go into the future.

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Maria Montti, FLYBOYANT friend & stylist.
Maria stands for kindness & creativity, not many are as caring and talented as she is.

She is one of the most prominent fashion stylist there is, more focused on art than trends.

Pure cool calmness and when it comes to driving, she would kick any Formula 1-drivers ass




* What took you way too long to figure out?

-That I actually like Christmas.


* What’s the best thing that has happened to you this month?

-That it's ending...


* What futuristic thing do you wish your clothing or accessories could do?

-Make me invisible.


* If there was an Olympics for everyday activities, what activity would you have a good chance at winning a medal in?

-Listening.


* What’s your favorite ’90’s jam?

-Juicy (It Was All A Dream) by Biggie


* If you were arrested with no explanation,, what would your friends and family assume you had done?

-Speeding.


* What’s the most recent thing you’ve done for the first time?

-Therapy.


* A penguin walks through the door right now wearing a sombrero. What does he say and why is he here?

-Hola Mamacita!!! Too much mushrooms.


* If you were given a one-minute ad slot during the Super Bowl that you couldn’t sell, what would you fill it with?

-A speech about equality.

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Kina Zeidler, FLYBOYANT friend, journalist and now author of the newly released ”Det Svenska Tech-Undret”,

a book that for the first time tells the stories how tiny Sweden became world-leading in producing global successes.
Few people have that adventurous energy as Kina has, she’s not afraid to do the unexpected, and what is more flyboyant than that?!




* What took you way too long to figure out?

-That it’s ok not always to win (although I still struggle to live up to it).


* What’s the best thing that has happened to you this month?

-I released my first book ”Det Svenska Techundret” - hope the English title would be something like ”The Swedish Tech Tycoons”.

What an awesome feeling. Like giving birth! A month after the actual birth...


* What futuristic thing do you wish your clothing or accessories could do?

-Never get worn out so I don’t have to buy new ones and by that be part of reducing the western worlds consumption habits.


* If there was an Olympics for everyday activities, what activity would you have a good chance at winning a medal in?

-Making restaurant reservations. Or any kind of reservations actually: play dates, dinners, trips,

reservations for ”meetings” with my husband, reservations with myself so that I don’t forget to do certain things - etc etc etc.


* What’s your favorite ’90’s jam?

-Nirvana: Come As You Are


* If you were arrested with no explanation,, what would your friends and family assume you had done?

-In the middle of the night: Not knowing where I was (geographically) and therefore in need of breaking in to someones house to find out.


* What’s the most recent thing you’ve done for the first time?

-Released a book. Boring answer..... Just started to run uphill. Run as in endurance running.

Makes no sense to most people and I’m not sure where this will take me (hello some sort of ageing crisis!) but I’m sure my mental health will benefit from it.


* Are you afraid of the future of AI?

-Yes. And I bury my head in the sand most of the time. BUT! I do also believe in the human capacity of figuring stuff out.






FLYBOYANT is about creating products with contrast by mixing unexpected patterns and colours.

Functional objects that add a touch of elegant humour to everyday life.

Brightly coloured and easily noticed by simple design coexisting with eye-catching details.
All to make a flyboyant impression.

All products are designed by Nathalie Engelbert and produced in Sweden.


For any enquiries and orders wished to be shipped outside of Europe please contact hello@flyboyant.se

https://flyboyant.tumblr.com

hello@flyboyant.se